Taylor Swift has just set another impressive record with the release of her Eras Tour Book, which became the biggest release of the year based on sales data. Released exclusively at Target during Black Friday weekend, the book sold an astounding 814,000 copies in its first weekend, according to data compiled by Circana. This makes it the strongest book release of 2024, with the possibility of even higher numbers as not all sales data has been accounted for.
The Eras Tour Book offers a behind-the-scenes look at Taylor’s record-breaking Eras Tour, which is wrapping up this weekend. The book includes personal insights, such as her favorite moments from the tour, as well as details on how she added an entirely new era to the setlist earlier this year, giving fans a deeper connection to the creative process behind the tour.
